A lot of us have a lot of queries about whether we can continue doing Email Outreaching in EU after 25th of May once GDPR gets implemented.
The short answer is “Yes” you can continue sending out cold emails.
However, it’s very important that you change your strategy and here are few very important points to keep in mind.
- Don’t blast out your emails to everyone in bulk
- Spend time prospecting your list to ensure it’s laser-focused and clean.
Here are some very important Tips for Cold Outreaching:
Day 1: Connect with your Prospect on LinkedIn.
Day 3: Follow him on Twitter if he exists on Twitter
Day 5: Start showing him Facebook Ads. (This Can be Your Step 1 as well)
Day 9: Reach out to him.
Here is a recent guide that I wrote that can be very helpful:
Now, why is this important and very useful for your business?
Most people confuse themselves that the more people we contact, the higher is the chances to close a client. That approach is extremely WRONG.
Your prospect is a HUMAN. Do your research and then launch your campaign. Chances of you closing your prospect will increase drastically.
Here is a Pro Tip:
When sending out your first email, offer him something valuable that he cannot refuse. For Example:
- Free Case Study
- Market Research
- Free Audit Reports etc.
Then ask your prospect to get on the call, and you will see a massive increase in conversion without breaking GDPR compliance.
Let me know your thoughts and if you have any questions, then please leave a comment below…