Welcome to the Lounge


#1

What’s up? :confetti_ball:

Welcome to the Lounge!

Here you can discuss about anything off topic that you want to discuss either about your life, work, or anything funny. Just ensure the contents are not adult as that will get deleted during the moderation.

Thanks for being an important part of this community!

(For more information on trust levels, see this topic. Please note that only members who continue to meet the requirements over time will remain regulars.)


#2

Hello funnelbake community,

Good to be here. Thanks for setting this up @uditgoenka
Go funnelbake!

Best,

Mark


#3

Awesome! Thanks Mark for the support. The forum will also helps to be more transparent and accountable to take action :slight_smile:

Plus, we are made by the community and will be always there for the community


#4

Rather than just a hello world post, I thought I’d start a discussion.

I’m based in the UK, where we are subject to GDPR and PECR in terms of cold emailing (aka outreach).

How many of you are doing (or going to do) cold emailing?
If you are under GDPR/PECR how will you get around the new NO PERSONAL COLD CONTACTS?

Just using generic emails (info@ sales@) is IMHO the WORST user to reach as they will be overworked and have little interest in anything.
Yet a (cold) named contact is “strictly” by the act (i.e. joe.bloggs@acme.com) not allowed.

I know Udit did an article about going via linked in first, or something, to warm them up, but I’m talking about a higher volume of cold emailing.

Are you going to;

  1. stop cold emailing and do something else like inbound
  2. ignore the law
  3. the law doesn’t apply to you
  4. in what way will you change your scraping (targeting) to filter out (i.e. by country if you can) OR
  5. are you going the Udit way of trying to warm people up and potentially scaling down your outreach?

Happy Baking :slight_smile:
Peter


#5

I have created a new thread for the same, that way we can keep everything nicely organized:


#6

#7

WHAT MAKES A GREAT AGENCY?

I know several of you bought the agency deal, but even for those who didn’t, I still think there are many lessons to be learned, to apply to your solopreneur business.

None of this is brain surgery and much of it you will already know. But we all need reminding to DO and not just know :wink: We’re all so busy fire fighting, that we forget the real factors for success.

I’ve found there are 5 key factors to having a successful agency. In no particular order, here’s my first one.

Agency Factor One:
I guess first we should clear up what we mean by agency.
There are at least two distinct paths open to you.

  1. DIY whitelabel platform
  2. DFY Service agency with self account management/repporting

They each have their own unique factor 1, so let’s start with the “Service Agency” as it’s easier and more applicable to non agency owners. And if you take off the account management, it’s possible on just your own account.

There are several factors even in this, but the main one, as you’d expecting is “nicheing”.
But why is nicheing important? Everyone can benefit from an autorepsonder!

The main thing is Empathy. When you niche it builds authority, trust and relevance.
It makes you the “go to guy/girl” for this. It obliterates the competition and makes you the ultimate choice.

If there’s an agency just for dentists, or there’s Aweber, who you gonna pick if you’re a dentist?

By nicheing, you’re saying you understand their specific business and that indicates you can most likely help them. So you get the gig!

But here’s the thing. Just being the Dentist guy, might be too limiting. (Although there are a shed load of dentists out there - in every country and in every state).

So how do we niche down, but stay big?
How big does a niche have to be, to make it worth it?
How do we niche down anyway?

These are all great questions, I’m glad you asked :slight_smile:

But for right now, let’s pick one of them and we can answer the others later if you want.

And this one’s quite interesting :slight_smile:

You’d think you’d just pick your yearly turnover goal, set your price and work backwards, right?
Well of course you can do, but will the “magic” happen? Probably not :-0

There’s a magic figure for market share, of around 15%
It’s the critical momentum point, where your brand (your reputation and reach) becomes omni-present enough, that you become, “the guy/gal”.

So really the question is, 15% of what, will give you your goal.

Now there’s another critical thing that I need to slip in here.

TEN X your idea.

I’ve said it on my own livestream shows and I’ve recently noticed Grant Cardone say it too.
But I said it before I knew he’d written the book on it - truly !

Point is, if you set a goal, and you fail, and don’t hit it, then you really haven’t met your goal.
If you set a 10X goal, and you fail to reach all of it, you’ve probably still surpassed your original target by a mile.

Plus we all underestimate “what it takes” to achieve something worth having.

For instance the gurus tell you 1% conversion or more. Reality could easily be one thousandth or less.
Happy for you to prove me wrong! But most people suck at targeting and most buyer pools are small and die fast. A prime example of why so many businesses fail? They “think” the potential is there, but then they don’t “hustle” (do) to actually get it!

So 10X’ing it makes you really think what it would take.

Also as Grant puts it, we all think too small and then people don’t take us seriously.
A 100K pa business is “nice” but a million dollar business is cool.
A million dollar business is cool, but a a TEN MILLION dollar business and you have kahunas!
And so on.

Want to raise investment? Guess who gets the wonga…

So I’ve rambled enough. Even the little I have said, you are unlikely to “implement”, because “that’s life”.

But that’s some food for thought as you plan your agency empire.

Happy baking.
Peter Buick.


#8

This is Pure Gold! Converted this into a Wiki.


#9

With the introduction of legislation/regulation like the GDPR, would collaboration with external parties (thus parties getting access to each other’s mailing/customer list) be more relevant especially for related services/products?

Secondly, I know of some EU companies testing out to outsource to marketing conmpanies in Asia to do the outreaching part and then start a “lead/prospect funnel” where intial drip campaigns ultimately lead back to the original companies that paid for the outreach activities. It’s a long short but I heard it works well for certain age group.


#10

Hello fellow bakers,

Great to see this forum for everything under Funnelbake in one place. Facebook is a nightmare to search for previous information/discussion. Thanks to @uditgoenka ! :clap::clap::clap:

Looking forward to reading more posts/articles as well as contributing to the community whenever possible. :+1::+1:

Cheers,
Andrew